28. September 2012 07:41
You are currently reading the ‘marcus evans Linguarama blog’, an example of a corporate blog. This post highlights corporate blogs and how they can help in language learning – whichever language you are learning.
Many company websites now incorporate a blog. Some companies merely post extra information on company products. Others are more 'specialised’, providing insights from the world of say, auditing or bonds. Some speak with the neutral, anonymous voice of the corporate entity, whilst others feature an individual named writer or writers who give more personal positions (within the limits of loyalty to their employer).
A specific example of the use of a corporate blog is when things go (disastrously) wrong. The corporate blogger is there to soften the agony of the dreaded 'product recall' or other types of bad publicity, and to provide damage limitation.
I was fascinated by the recent story of a fast food chain scouring the world looking to hire bloggers willing to post nice things about, well, hamburgers - a reaction against famous chefs encouraging us to eat healthily and saying bad things about fast food!
While my own company website is designed to promote my business, my company blog is slightly more humorous, more personal and less 'corporate'. That's quite common, and raises an interesting issue you may like to discuss in your next language lesson: should CEO’s blog? Would you want to read the insights of, say, Virgin boss Richard Branson, or Amazon’s Jeff Bezos? Or, would you simply switch off if they tried to impose the usual 'corporate message'?
For business English students, interesting blogs (like this one!) help you to practise the skill of reading in the target language, and at the same time keep up to date with industry developments; the benefits are obvious.
If you are interested in learning more about 'corporate blogs' and viewing some great examples, try: http://socialmediatoday.com/markwschaefer/258359/10-best-corporate-blogs-world
Whichever language you are learning, you can subscribe to a blog in your own business field. The content will be interesting and very up-to-date. It should provide motivation for you, plus exposure to the target language. We hope you continue to enjoy reading this blog!
What are your favourite blogs? – leave a comment with the link and we can share them with other readers.
¹The word ‘blog’ was formed by combining 'web' and 'log', a log being the old ship captain’s diary.